Commitment. It is the buzzword today, especially in regard to Facebook. You may have been good enough a year or two ago to get a lot of people like your Facebook page, but now you also have to somehow call the attention of people..
But as sellers are feeling the pressure to increase participation, Facebook is raising the stakes. In early October, the social networking giant introduced some new indicators of engagement, including People Talking About This.
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As the name suggests, PTAT (also known simply as (Speaking of this “) measures the activities initiated by the user, such as posting to the wall of a page, the” like “comments, share a message or page content a page, answer a question posed to fans of a page, or share a treatment or check-in at your place.
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Chris Thorne, senior director of marketing for Electronic Arts (EA), is clearly happy for PTAT punctuation mark and says that the highest participation has led to increased sales, but declined to discuss this topic further background. But Thorne did not care to talk about tips and tricks that EA used to obtain high numbers of PTAT – then some of the lessons learned from Electronic Arts.
1. Add a charitable component
In December, the team behind Madden 2012 gave users a reason to share updates and “likes”: Each time they did, EA 10 cents donated to the Children’s Miracle Network, an organization that raises funds for children’s hospitals. “The fans really responded to that,” says Thorne
2.Use surveys
A status update does not have to be super clever or controversial for a lot of participation. In fact, as many industry profesionalesde tell you, the best way to get the commitment is to simply ask. Therefore, some of the largest shares of EA during the period came from a survey run the tool using Facebook Questions. “It’s easy, and light commitment,” said Thorne. “You have only to ask questions.”
3. Use the media wisely paid.
EA took advantage of a feature offered by Facebook: The ability to increase or putting back the ads based on performance. This is especially important because instead of straight banners, EA was based on Sponsored Stories. These ad units include implicit recommendations of friends in the network.
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If you like a comment on the website of Madden 2012, for example, members of the network (probably those with a demonstrated affinity for video games and / or sports) will see your thumbs arriba.Debido that some changes are better than Others, however, it makes sense to promote accordingly. A very hot status update worth doing fly to your friends from the fans.
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4. Equity Loan Gets other stars of Social Media
For EA, it meant getting Freddie Wong, head of YouTube, which has 2.9 million subscribers. EA brought Wong to make a commercial for Battlefield 3, which eventually was in televisión.Aunque Wong on YouTube is more popular than Facebook (their website has about 500,000 followers), fans of EA on Facebook enjoy it. ” We put the video on Facebook to see how committed the community, and I loved it, “says Thorne.
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David Baser, Facebook product manager, says that while PTAT is so new that there are few case studies to draw upon, cree that EA did almost everything I could do to increase participation. “There was a lot of really good content on the page,” says Baser. “They put the things that worried people.”
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Did EA a special advantage, though? After all, is not so hard to get fans excited for a product that is perceived fun. Can generate the same kind of commitment to a page, for example, floor wax? “We have seen very attractive numbers in the rate of 1-2% in PTAT” says Baser. “My guess is that it will be an evolutionary process based on the objectives of the brand.”
Writing short messages may have been unusual for us to have a normal eye. But what about blind people? Now researchers from Georgia Tech reportedly is developing a mobile application called Touch Braille that can be used to type without looking. Cool right?As the name implies Braille Touch was created specifically to assist the visually impaired in using the smart phone. This mobile application is prepared for smartphones with touch screen. When used, these mobile applications will be issued in accordance with the letter sound that comes out on the screen. So, even if users do not see the phone screen, there will be a typo.
Touch Braille was first introduced in the show-Abilities Expo Atlanta 2012, at 17 to 19 February 2012. The event was held at the Georgia World Congress Center. In the pilot prototype Braille Touch on iPhone is done by a blind, the user can write 32 words per minute with an accuracy of 92 percent.
Although the actual mobile application was created specifically for the visually impaired, but did not rule out if the free market will be sold and used by ordinary people. And to know more about this mobile application, you can see the video below:
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Positive response to the U.S. market for the latest tablet Amazon, Kindle makes the vendor confidence. In fact, they are now targeting to enter the Asian market in the near future. Kindle itself will go to Asia starting from Japan. If there is no obstacle, Kindle will go on next April at a price of less than 20 thousand yen.
Japanese local daily, The Nikkei said the Kindle Touch design launched in the United States in November 2011 said the same shape as that would be launched in Japan. For launch in Japan, Amazon will work with NTT DoCoMo, as a local network provider. Later in Japan, Kindle users do not need to pay to use DoCoMo’s network. The device is expected to be priced cheaper than other ebook reading devices that are already in Japan.
In this year, predicted Amazon Kindle Fire will release a tablet that looks bigger. Analyst Chad Bartley of Pacific Crest, Kindle Fire will be made by 9-inch size. The new Kindle will reportedly come out in the middle of this year and is believed to increase sales from last year.
If the tablet itself is released, it will be a big competitor iPad. Moreover, the price is pegged Amazon for this product is cheaper than the iPad. Another analyst Roger Kay namely, the company led by Jeff Bezos said that Amazon has the right strategy when entering the market with 7-inch model. “Fire Kindle Amazon is a good way to prove there is another market that is different from the iPad at a cheaper price. Now, they can switch to another model,” added Kay
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SONY will release their latest camera is the Sony Cybershot DSC-TX200V Waterproof Digital Camera. Maybe this will be a SONY camera with the highest resolution 18.2 megapixel sensor with Full HD 1080/60p video. Besides having a high resolution Sony camera also has a beautiful design that is also equipped with a waterproof and dustproof camera. With a 3.3 OLED touchscreen display and the front screen without the navigation buttons are perhaps the thinnest camera in its class. Dimensions is still not clear, but from existing images, it can be concluded that this sony camera has a very thin body.
Equipped with 18.2MP Exmor R CMOS sensor to improve focus speed, sony camera will be able to capture images quickly as soon as DSLR cameras in capturing images even in low light conditions though. And the result is an image with very high definition. What’s more Sony complete with sharp Carl Zeiss Vario-Tessar lens. This sensor will make this camera can capture images with amazing detail.
Other features available on the latest Sony cameras include: Hi-speed AF, Full HD 1080/60p, 5X optical zoom, 3.3-inch OLED display, Optical SteadyShot with Active Mode for blur-free movies, capturing 18.2-megapixel resolution images up to 10 images per second, Photo Creativity, Background defocus, Superior Auto mode, Face Detection technology, Smile Shutter technology, Anti-blink Function, Soft Skin mode, iSCN mode, Natural Flash, and motion detection.
Apple should swallow his disappointment after the District Court Düsseldorf, Germany, issued the initial ruling that the tablet Samsung Galaxy Tab 10.1N (with the letter N in the background) does not look like the iPad.
Quoted by Reuters on Thursday (02.09.2012), the District Court Düsseldorf, said there were “clear differences” between 10.1N Galaxy Tab and iPad.
10.1N Galaxy Tab is a tablet that was redesigned by Samsung specifically forthe German market. South Korean vendors are changing the material of a metallic material covering the surface to the edge.
Samsung forced to make changes in design due to the German court has stopped the sale of Galaxy Tab 10.1 in September last year 2011. All claims against the backdrop of Apple, who said that Galaxy Tab 10.1 infringes any patent design, look and feel of iPad.
Smartphones and tablets of the Galaxy family, is seen as a product that Apple copied the iPhone and the iPad. Patent war between the two not only in Germany but also in the United States, Australia, Japan, Korea and several European countries.
Until recently, courts in the Netherlands, USA and Australia have decided to let Samsung sell the smartphone and Galaxy tablet , but Apple is still trying to cope.
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Nikon has introduced a new camera, the Nikon D800 is a perfect fit with professional photography enthusiasts. For now, the new camera will be marketed in Europe in March was believed to have advantages over the other.
The price that reached Euro 2400, is quite balanced with ability. When compared to its predecessor (the D700), D800 10 percent lighter weight although still more than 1 kg. D800 weighs 10 percent lighter.
D800 can also be used to record 1080p HD video. In fact, video with full High Definition resolution (Full HD). At 1080p, available frame rate of 30, 24 and 25p. While at 720p, its frame rate could reach 50p and 60p, to record slow motion. HDMI output is also available.
For business autofocus, the D800 has the same autofocus system with D4. There are 51 focal points that can be caught this camera. Autofocus is also running in low lighting conditions, up-2EV (more or less like a night under the light of the moon).
Interestingly, D800 autofocus can be run on a combination of aperture f / 8. It would be useful for those who like to wear the converter. For example, a lens 600 mm f / 4 plus a 2x teleconverter will make 1200 mm lens at f / 8. With the D800, autofocus can continue to operate at the midpoint 11.
This camera also has a full frame-sized sensor with 36.3 million pixel density. It is claimed as a full-frame sensor with high resolution in the world.
When maximized, this camera will produce a very large file sizes. A RAW file can be sized 76 MB. If the 16-bit TIFF format can even be 212.1 MB.
Nikon also said that resulting noise these cameras are relatively equivalent to D700, although the number of pixels it tripled.
This camera’s sensitivity range from ISO 100 to 6400 in standard mode. If desired, the user could urgency to ISO 50 and ISO 25 600. So, for now, the D800 can be an option.
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No need to wait for tomorrow to see the shape of the Nikon D800, ’monster’ that will replace the D700 series. As reported TheVerge, Tuesday, February 7, D800pictures have been circulated. The camera is intended for professional hands have a full frame sensor from Nikon with the greatest strength of 36.3 MP.
He is positioned to compete with the Canon 5D Mark II. As for the ’brothers’ own, the Nikon D800 to compete with Nikon D3X old series.
With the sensor has, the series is capable of producing images with a resolution of7360 x 4912 pixels. For the ISO, he provided the sensitivity of 100-6400, and maximum ISO 12800-25600.
The body clad in magnesium alloy material and has a 3.2 inch LCD with size. The full specification is not yet officially released, but he is rumored to be have a 51-pointAF system such as the Nikon D3
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Test 18 popular mobile phone brands in extreme temperatures birth conclusionNokia C1-01 with Nokia E65. As reported by PCWorld, February 7, MikroPC media trial conducted in Finland, one of the countries in Europe that are experiencing extreme cold weather. A total of 15 best selling phones that Nokia is included in the enclosure. There are also three more models for a comparison, so a total of 18 phones.
Endurance test conducted in a laboratory that can be regulated temperature. Initial temperature of 0 degrees Celsius 9 degrees gradually lowered to a temperature at which all the phones stopped working. The result, Apple’s iPhone turned out to be the first 4S fails. At a temperature of -5 degrees, 4S iPhone and Nokia N9 are equally disturbed. At a temperature of -10 degrees, iPhone 4S totally dead. While N9 can withstand temperatures up to -19degrees.
The majority of smartphone can not survive in temperatures of -15 to -20 degrees Celsius. While the phone is more durable feature where there are surviving in temperatures -25 degrees. Samsung Galaxy S II turned out to be quite strong and the most enduring smartphone. The new Android handset is off when the temperature was lowered to-35 degrees Celsius. Galaxy S II commensurate with Samsung Xcover and NokiaC2-02.
Then the phones which are a champion? Apparently champion is cheap handset Nokia C1-01 and Nokia E65. Both are still able to function until the temperature showed a -40 degrees Celsius. Several factors cause why the handset so that one can better survive in coldtemperatures than others, such as batteries and screens in the sector. Handset with AMOLED screen is said to be cold resistant than LCD.
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Disturbed by the presence of SMS spam? smsBlocker Indonesia solution. SMS spam is often times make some people uncomfortable. Now there are a variety of applications that can block SMS spam from Indonesia. Application name “special smsBlocker Indonesia.” The existence of this application Androidoom.com posted yesterday.
Manufacturer of mobile applications Optino Mobitech from Pune, India, to make this application and accidentally save Indonesia’s name behind it. According to CEO Optino Mobitech, Sagar Bedmutha, smsBlocker is the first application in the world that can block SMS spam automatically.
Sagar added, research and development division has been studied Optino Mobitech SMS spam in Indonesia. And special smsBlocker Indonesia, can understand the various cases of SMS spam in the Indonesian language. This application uses a special algorithm to block SMS advertising. Sagar said there were 7000 cases of spam that is used in this application, including in Bahasa Indonesian.
Through the algorithm, this app can decide if an SMS is spam and block it. Manal users do not need to create a block list. According to Sagar technology behind smsBlocker have been awarded. Including from the MIT Technology Review. Currently, special smsBlocker Indonesia can be used on BlackBerry and Android-based smartphone. You can download and try out special smsBlocker Indonesia in the BlackBerry App World or the Android Market.
Android version can be downloaded for free in Lite Version. This version is sufficient for the basic needs of anti-SMS spam, including the automatic blocking. As for the features like password protection, ringtone and other settings can be obtained from the premium version. BlackBerry is a trial version for 30 days with full features. After 30 days the application must be purchased in order to continue to be used.
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Thanks to Avid, a manufacturer of video and audio editing software non-linear video editing application of choice on the iPad more and more. Name is the iPad application for Avid Studio. Avid-party claims, this application provides features for prosumer (professional consumer) that can assist the needs of video editing on mobile devices. Avid Studio lets users set up or enhance your video frame by frame editing. There are also a number of effects and transitions that can be dragged directly to the clip. To fill the soundtrack, you can import it from your music collection on the iPad.
When finished editing the video, you can instantly upload to Facebook or YouTube. Vice President of Avid, Tanguy Leborgne said, the shift of someone in a creative way to record the events, the inspiration in making Avid Studio for iPad.
“We think the tablet is more than just the usual, more and more people to create something with a tablet,” says Leborgne.
This application can be obtained at a price of $ 4, 99 After 30 days using Avid Studio for iPad, you have to spend USD7.99 more in order to use Avid Studio beyond. Avid Studio will compete with similar applications of the newly launched iMovie and March 2011, to Apple mobile devices. These applications are officially released since Wednesday, February 1, 2012.
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